Victor Roman is a New York City born Creative Director with over a decade of experience spanning agency and independent practice. His work sits at the intersection of culture, sports, music, and storytelling.
Currently working with the Game Seven creative team, Victor has led and contributed to projects for globally recognized brands including Nike, Spotify, Netflix, Aimé Leon Dore, StockX, and Def Jam. His approach blends concept-driven thinking with a deep sensitivity to typography, image-making, and cultural context.
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Nike x Deep Cuts: Lineage 47 Chrystie
Game Seven Team:
Associate Account Director: Samantha Moreira
Experiential Producer: Shauna Harley
Social Strategist: Paul Chukura
Experiential Production Coordinator: Miles Louison
Associate Creative Director: Victor Roman
Designer: Kristy Lawrence
“Lineage” explored the DNA of the iconic Nike Foamposite, tracing its evolution through design, culture, and innovation. In collaboration with Nike and Deep Cuts, our team was tasked with designing and producing the full spatial experience for the exhibition at 47 Chrystie.
We developed an immersive environment that translated the sneaker’s futuristic materiality and legacy into physical form which balanced storytelling with sculptural installation. From concept through execution, the build-out emphasized texture, light, and modular structures to echo the Foamposite’s distinctive design language, creating a cohesive narrative journey for visitors.
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