Victor Roman is a New York City born Creative Director with over a decade of experience spanning agency and independent practice. His work sits at the intersection of culture, sports, music, and storytelling.
Currently working with the Game Seven creative team, Victor has led and contributed to projects for globally recognized brands including Nike, Spotify, Netflix, Aimé Leon Dore, StockX, and Def Jam. His approach blends concept-driven thinking with a deep sensitivity to typography, image-making, and cultural context.
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Nike x Foot Locker: Air Max Day ‘26
Design: Victor Roman Studios
Victor Roman Studios was commissioned to create a suite of bespoke graphics in honor of Nike Air Max Day 2026, with a focus on celebrating the Air Max 95 as one of the hero silhouettes of this year’s campaign. The creative direction paid homage to the iconic sneaker’s layered design language & bold visual identity.
The activation took place at the Foot Locker Times Square location, where customers were invited to personalize tote bags and T-shirts with purchase using the custom graphics created by Victor Roman Studios. The project brought together product storytelling, live customization, and community engagement, giving Air Max fans a tangible way to celebrate the legacy of the Air Max 95 while creating one-of-a-kind pieces tied to Nike Air Max Day 2026.