VRS® is the creative and design practice of Victor Roman, a Senior Art Director for the Game Seven creative team in New York City.

Roman's work explores the intersections between digital life and everyday reality. As a multidisciplinary artist and brand designer, VRS® unites these overlapping creative fields into a single, cohesive practice.

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Nike: Air Time 2
 
Team:  

Jeremy Hanover - Ass Creative Director
Victor Roman - Sr Art Director
Joe Garvey - Artist
Sabrielle Lezeau - Sr Account Manager
Kameron Ritchie - Sr Creative Producer
Madeline Deaton - Sr Manager of Experiential Design
Jakob Montandon - Experitential Production Coordinator


To mark the launch of the Devin Booker: Book 1 sneaker, Game Seven was invited back for AirTime2. We designed a distinctive spatial setup and crafted a photo opportunity inspired by the library-themed direction featured in the Book One TV commercial. Additionally, our team developed a custom merchandise display and a collection of graphics allowing guests to personalize their shirts and tote bags.

Throughout the event, attendees had the chance to shoot hoops, savor beverages and live music, and sit in as a live studio audience while watching the Raptors vs. Suns game.




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