VRS® is the creative and design practice of Victor Roman, a Senior Art Director for the Game Seven creative team in New York City.

Roman's work explores the intersections between digital life and everyday reality. As a multidisciplinary artist and brand designer, VRS® unites these overlapping creative fields into a single, cohesive practice.

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Nike: Air Time 1

Team:  

Jeremy Hanover - Ass Creative Director
Victor Roman - Sr Art Director
Joe Garvey - Artist
Sabrielle Lezeau - Sr Account Manager
Kameron Ritchie - Sr Creative Producer
Madeline Deaton - Sr Manager of Experiential Design
Jakob Montandon - Experitential Production CoordinatorGame 7 was commissioned by Nike to ideate and develop the identity and set design for NBAxNike: AirTime. This program represents a significant milestone as the first online live broadcast of NBAxNike, bringing the excitement of live basketball games directly to fans through streaming.

Our team worked in close collaboration with New York-based artist Joe Garvey to create a comprehensive set design at the Nike headquarters. This set was meticulously crafted to captivate audiences online as well as live to enhance the viewing experience.

In addition to the set design, the buildout at the Nike headquarters was timed to coincide with the launch of the City Edition jerseys. These jerseys, celebrated for their unique designs that pay homage to various cities, were prominently featured in the set, adding an extra layer of excitement and visual appeal to the broadcast. 




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