VRS® is the creative and design practice of Victor Roman, a Senior Art Director for the Game Seven creative team in New York City.

Roman's work explores the intersections between digital life and everyday reality. As a multidisciplinary artist and brand designer, VRS® unites these overlapping creative fields into a single, cohesive practice.

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Meta x Rayban x Ferrari: Wayfarer Raceway

Team:  

Elliot Curtis - VP of Creative
Jeremy Hanover - Assoc. Creative Director
Victor Roman - Sr Art Director
Bryce Barnes - 
Max Doblin - Sr Director of Strategy
Joe Policastro - Director of Event Operations

088/26812—81
Game Seven was commissioned by Meta to design an immersive Wayfarer Go-Kart race track experience in celebration of the launch of the Meta x Ray Ban X Lamborghini collection during Miami's Grand Prix Weekend. Our team created a comprehensive suite of bespoke assets including posters, signage, uniform designs, and digital social assets.

At the event, guests had the opportunity to race on the custom-designed track while experiencing the collection, followed by an electrifying night-time live DJ performance by Kaytranada.




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