Victor Roman is a New York City born Creative Director with over a decade of experience spanning agency and independent practice. His work sits at the intersection of culture, sports, music, and storytelling.
Currently working with the Game Seven creative team, Victor has led and contributed to projects for globally recognized brands including Nike, Spotify, Netflix, Aimé Leon Dore, StockX, and Def Jam. His approach blends concept-driven thinking with a deep sensitivity to typography, image-making, and cultural context.
Menu
Smashed Burger New York City
Team:
Creative Director:
Justin Farlo
Art Director:
Victor Roman
3d Artist:
Sina Piruzfar
Designer:
Hannan Hussain, Kristy Lawrence, Charlotte Kershaw
Smashed is a to-go restaurant that specializes in hand pressed burgers located on 177 Orchard Street. To accompany their 2021 launch, VRS® was commissioned to create the brand identity and digital presence for the newly established restaurant.
The launch fully included web design, logo, merch and menu.