VRS® is the creative and design practice of Victor Roman, a Senior Art Director for the Game Seven creative team in New York City.

Roman's work explores the intersections between digital life and everyday reality. As a multidisciplinary artist and brand designer, VRS® unites these overlapping creative fields into a single, cohesive practice.

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Smashed Burger New York City


Team: 

Creative Director: Justin Farlo 
Art Director: Victor Roman
3d Artist: Sina Piruzfar
Designer: Hannan Hussain, Kristy Lawrence, Charlotte Kershaw

Smashed is a to-go restaurant that specializes in hand pressed burgers located on 177 Orchard Street. To accompany their 2021 launch, VRS® was commissioned to create the brand identity and digital presence for the newly established restaurant. 

The launch fully included web design, logo, merch and menu.



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