VRS® is the creative and design practice of Victor Roman, a Senior Art Director for the Game Seven creative team in New York City.

Roman's work explores the intersections between digital life and everyday reality. As a multidisciplinary artist and brand designer, VRS® unites these overlapping creative fields into a single, cohesive practice.

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Nike: Coach Prime

Team:

Victor Roman - Sr Art Director
Naomi Jefferson - VP Accounts
Sam Starms - Account Coordinator
Joe Policastro - Director of Event Operations 
Jakob Montandon - Experitential Production CoordinatorGame Seven was commissioned by Nike Football to craft a bespoke Lamborghini car wrap for Coach Prime, also known as Deion Sanders, in celebration of the relaunch of the Nike Air Max DT ‘96. 

Inspired by the sneaker's design, our concept incorporated the iconic tiger stripe motif. Additionally, we designed a distinctive license plate and crafted a one-of-a-kind car air freshener to complement the exclusive design. 
The Car was presented at the University of Colorado.





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