Victor Roman is a New York City born Creative Director with over a decade of experience spanning agency and independent practice. His work sits at the intersection of culture, sports, music, and storytelling.
Currently working with the Game Seven creative team, Victor has led and contributed to projects for globally recognized brands including Nike, Spotify, Netflix, Aimé Leon Dore, StockX, and Def Jam. His approach blends concept-driven thinking with a deep sensitivity to typography, image-making, and cultural context.
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NUYORICO ‘25
Vintage:
Followthethread
DJ:
Elijah Manuel
DJTahleim
Sunny Cheebah
Records:
Victor Roman
Christian Martir
Zines:
Victor Roman
Christian Martir
Photo:
Dave Jeffers
Nuyorico was a one-day cultural experience co-created by Victor Roman and Christian Martír, spotlighting Puerto Rican heritage through the lens of New York’s vibrant creative scene. Held at Café Colmado in the Lower East Side and officially powered by NIKE NYC, the event served as both a celebration and a gathering place for the city’s Boricua community and its allies. Designed to honor legacy while amplifying new voices, Nuyorico blended art, music, and street culture into a seamless, soulful affair.
Guests who joined were treated to a dynamic lineup of DJs, exclusive T-shirt giveaways, and the chance to dig through curated selections of vinyl, vintage apparel, and cultural memorabilia. The space came alive with installations by celebrated artists Jason Pulgarín and Maridelis, who transformed the venue into a visual love letter to Puerto Rican identity.